Every keyword is inventory
InText turns a publisher's own words into ad placements: commercial keywords are highlighted in-line and reveal a relevant text ad on hover.
June 2014: Advertise.com ships InText, a publisher monetization tool that treats a publisher’s own words as ad inventory. The tool identifies and highlights commercial keywords that advertisers bid on; hover over a highlight, and a relevant text ad appears — in the context of the reading session, useful rather than intrusive.
One line of JavaScript.
No redesign. New revenue.The InText implementation promise
“By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers,” explained Daniel Yomtobian, CEO and founder. “So we made InText very easy to implement with a simple JavaScript code — requiring no change to a website’s structure or general design.”
The lineup it joined
- Banner Ads · Adentify · InterYield · ExitYield · ConversionPlus · XML Ad Feed
- Competitive CPC rates for publishers
- 240 million monthly visitors delivered to publisher sites (comScore-verified)
- 10,000+ businesses driving traffic through the network
Thirteen years after its founding, the network was serving advertisers and publishers around the globe with contextual PPC, display, mobile, video and remarketing traffic — full-service digital, sized for businesses large and small.