The right ad, on the right page
Contextual advertising from Advertise.com: search-engine-grade text ads placed by what the reader is actually reading — at a fraction of big-engine prices.
By 2014, the smart money in online advertising had moved from pure ad content to context — who is reading the page around the ad, and why. Real-time segmentation by browsing interest made it possible to serve personalized banner and text ads that actually match the moment.
It’s not what the ad says.
It’s what the reader is reading.
Daniel Yomtobian, CEO and owner of Advertise.com, built the company’s contextual platform around that idea: the same text-ad format used by Google, Yahoo and Bing, delivered cost-per-click from premium websites and publishers — instantly matched to the subject matter of the page being browsed.
The pitch
- Considerably cheaper than the major search engines
- Delivery across intext, content, mobile, toolbar, domain parking, interstitials, email, search and retargeting
- Keyword Marketplace: thousands of publishers, one interface, bid on the keywords that matter
- ClickShield® patented click-quality monitoring, around the clock
Contextual doesn’t replace search advertising — it’s the addition that rounds out the portfolio. Advertise.com, founded by Yomtobian in 2001 as ABCSearch.com and rebranded in 2009, grew on that thesis into the world’s largest privately held keyword PPC network.